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Cultural & Theme Tours in San Francisco

Live prices, traveller ratings and availability. San Francisco guide

359 tours & activities

Walk the Haight: A Self-Guided Audio Tour of SF’s Hippie Counterculture (opens in a new tab)

1 h 20 min – 2 h 40 min

You’ll be amazed at how many fascinating sites, stories, and personalities intersect at San Francisco’s Haight-Ashbury. We’ll begin our self-guided audio tour at the Golden Gate Park and end across the street from the Hippie Temptation House that was featured in a 1967 TV documentary of the same name. Along the way, San Francisco’s hippest neighborhood will come alive to you. In fact, by the end of the tour, you’ll be tempted to flash the peace sign to people passing by and put a flower in your hair. On this tour around Haight-Ashbury, we’ll visit and chronicle the following major sites: • The stomping grounds of rock legends the Grateful Dead, Janis Joplin, Jimi Hendrix and Jefferson Airplane • A row of some of the finest Victorian houses in San Francisco, including the famous "Four Seasons" • The home of infamous mass murderer Charles Manson • The townhouse where legendary ballet dancer and Soviet defector Rudolf Nureyev was busted for possession of marijuana

from$9.99

San Francisco Private Tour Muir Woods and Sausalito Day Trip (opens in a new tab)

1 5 h

Experience Muir Woods and Sausalito with a private, personalized sightseeing ride. Your English-speaking Welcome Driver will tailor the journey to your interests, choosing stops, duration, and route. Travel stress-free while your driver shares stories, insights, and recommendations, helping you explore like a local friend. Start with pickup from San Francisco and cross the Golden Gate Bridge to Muir Woods National Monument, home to towering ancient redwoods. Stroll scenic trails, enjoy fresh forest air, and take in the serene atmosphere. Continue to Sausalito Waterfront, a charming seaside town with colorful houseboats, waterfront cafés, boutique shops, and views of San Francisco. At the end of your half-day trip, your driver returns you to your hotel or preferred location. Flexible, door-to-door, and perfect for a nature-and-coast escape near the city.

from$295

San Francisco Grand City Tour (opens in a new tab)

613 4 h

Enjoy a four-hour guided tour of San Francisco. At each stop, you’ll have the chance to get off the bus and see the sights. Tour the city from the Bay to the Pacific Ocean, with photo stops at key locations. Enjoy great views and visit famous attractions, including the Golden Gate Bridge, Twin peaks, Land's End, and Palace of Fine Arts. Opt to upgrade your tour to include a bay cruise, or 4-hour bike rental, or a visit to the Aquarium of the Bay, to complete your San Francisco experience!

from$69

Alcatraz Night Tour and San Francisco Bay Cruise (opens in a new tab)

14 4 h

This is it! The one and only Alcatraz Night Tour from Alcatraz City Cruises. As compared to the Day Tour, it may feel a little bit creepier (haunted?) while having less crowds, added ranger or docent-led tours, and extra narration on the outbound ferry. Plus, you will take a separate high quality excursion with spectacular views along San Francisco Bay. This can be done before or after Alcatraz, with daily departures; no reservations required. First, select a date from the evening schedule. You get the Alcatraz prison tour, complete with headset audio (available in Dutch, English, French, German, Italian, Japanese, Korean, Mandarin, Portuguese, Russian and Spanish). Considering how often the Alcatraz Night Tour sells out at the Pier 33 Box Office, this package is often a great way to get a ticket to Alcatraz and make memories going all along the San Francisco waterfront and out under the Golden Gate Bridge and back.

from$169

Custom Private Tour in Convertible MINI Cooper (opens in a new tab)

237 2 h – 4 h

You're in a special city. Why take an ordinary tour? This is the ONLY convertible MINI Cooper tour in the country! This tour is totally customizable – you choose the length of the tour, what time you want to be picked up, and what you want to see. I love San Francisco and have spent 20 years studying and exploring the city. I’ll work with you to plan your tour so you can see the famous sites and the hidden gems other tours can't go to or don't know about. I’ve designed this to be the type of tour I would take if I visited San Francisco, but where you go is up to you. I make suggestions along the way, but how long you spend at any site is up to you. You're never rushed, and never have to wait for other people. It's all about you! Plus, it's fun! In the convertible MINI Cooper, you see everything up close and personal as we drive along. I love showing guests San Francisco, and talking about the history and culture of this unique and special city.

from$270

San Francisco Half-Day Highlights Tour (opens in a new tab)

32 4 h

This half-day tour is designed to show you the very best of San Francisco in just a few hours—without feeling rushed. You'll stop at iconic landmarks like the Palace of Fine Arts, Golden Gate Bridge, and Twin Peaks for stunning views and unforgettable photos. Along the way, drive through the historic Presidio, explore the lush beauty of Golden Gate Park, and take in the charm and culture of neighborhoods like the Haight-Ashbury, Castro, Chinatown, and North Beach (Little Italy). With thoughtful stops, scenic routes, and local insights, it’s a well-rounded introduction to the city’s highlights.

from$69

San Francisco Cable Car Tour with Audio Guide and Single Ride (opens in a new tab)

1 3 h – 4 h

Discover San Francisco’s most iconic neighborhoods in a fun and flexible way aboard the city’s famous cable cars. Start in the lively Union Square area and travel through historic Chinatown, where colorful streets, traditional shops, and local markets reflect the city’s rich cultural heritage. Continue to Nob Hill to admire grand architecture and impressive city views, then explore North Beach and the Italian Quarter, known for charming cafés, restaurants, and vibrant streets. Make your way toward Fisherman’s Wharf, a lively waterfront district filled with seafood spots, attractions, and beautiful bay scenery. Choose the cable car tour for a single ride or select the app-guided option for flexible exploration and multiple rides. With multilingual app commentary, convenient access, and the freedom to explore at your own pace, this experience offers a memorable way to see San Francisco’s highlights while enjoying an authentic cable car journey.

from$24

All California Self Guided Audio Tours, from SF to LA (opens in a new tab)

7 days

Explore iconic sites like the Golden Gate Bridge and the Hollywood Walk of Fame—or dive deep into rugged sea caves and hidden redwood groves. Ask about literally anything that catches your eye—from a historic Spanish mission to a secret coastal overlook or a towering Art Deco observatory. The Golden State's secrets are entirely yours to uncover. Point & Discover: Snap a photo of any monument or museum masterpiece to instantly receive a captivating and accurate story. It’s like having a historian in your pocket! Ultimate Freedom: Navigate seamlessly with interactive map-based audio tours. Your schedule, your pace, your rules. Choose Your Vibe: Select a narrator persona that matches your style—from a deep-diving scholar to a fun companion for the kids. Get Started: 7 Days of Premium Access available instantly for iPhone and Android.

from$11.34

Golden Gate Bay Cruise on Monterey Clipper (opens in a new tab)

16 1 h 30 min

Step aboard a rare piece of San Francisco’s working history on The Golden Gate, a 1928 Monterey fishing boat captained by born-and-raised San Franciscan, Captain Sal Alioto. Passed down through generations of his Sicilian-American family, this vessel offers an intimate journey along the city’s iconic northern waterfront. Departing from the small wharf behind Tarantino’s at Fisherman’s Wharf, you'll drift through Aquatic Park, past historic ships at Hyde Street Pier, and take in sweeping views of Fort Mason, the Marina Green, and Crissy Field. Sail by the St. Francis Yacht Club and the Wave Organ, with its eerie music if the tide is right. Spot the Palace of Fine Arts inland and Alcatraz on the horizon before reaching the tour’s grand finale - the Golden Gate Bridge - seen from a perspective few ever experience. This soulful cruise blends personal storytelling with breathtaking views, offering a unique connection to the Bay’s rich maritime legacy.

from$74

North Beach Food & History Walking Tour - Small Group (opens in a new tab)

26 2 h

Join the behind the scenes of the first historical and food tour of North Beach. Enjoy tasting high local foods, see how these culinary delights are made, and learn about all the inside outs of the history of this vibrant neighborhood.

from$89

California Adventure Bundle: 13 Self-Guided Audio Tours (opens in a new tab)

2 8 days

Explore California's Best with Shaka Guide's California Audio Tour Bundle! Discover Lake Tahoe's clear waters, Joshua Tree's otherworldly landscapes, Yosemite's majestic beauty, Death Valley's unique geology, and many more! With our GPS audio tours, you're guided to hidden gems and iconic sights. Explore at your own pace and let the journey begin! Whether you're traversing the serene landscapes of Lake Tahoe, exploring the unique desert terrain of Joshua Tree, marveling at the stark beauty of Death Valley, or admiring the majestic peaks and waterfalls of Yosemite, Shaka Guide ensures a rich and informative journey. Book your California adventure today! *Download the Shaka Guide app to access your purchased tours.*

from$54.99

Inside Alcatraz Tour Including Fisherman's Wharf Lunch Credit (opens in a new tab)

519 3 h – 5 h

Go inside Alcatraz then relax with friends for lunch after your Alcatraz visit at a Wharf food location assigned by us. Guests can also upgrade their package to a selection that better suits their needs! (Note: Guests do not have lunch on Alcatraz island) Guests will be assigned an Alcatraz Cruises ferry time to the island to go inside the main cell house. Experience the cell house audio tour and return on any boat you desire. Once back in SF guests can enjoy a same-day food credit option per person off your bill to one prechosen family chain dining restaurant located in Fisherman's Wharf or Union Square. Various food denominations cater to all crowds and food preferences! Fisherman's Wharf: (located 5-10 minutes from Alcatraz Pier 33) Bubba Gump, McCormick Kulettos (dinner only) Hard Rock Cafe Applebees Boudin Bistro Union Square: (located 15-20 minutes from Pier 33) Cheesecake Factory Morton's Fine Dining (dinner only) Mastros Fine Dining (dinner only)

from$130

San Francisco Private City Tour (opens in a new tab)

61 4 h

San Francisco offers myriad possibilities to explore. Additionally, you can customize your itinerary on this private half-day tour. Let a personal guide lead you through city highlights such as the exclusive Pacific Heights neighborhood, Japantown, Chinatown, Mission District, Ghirardelli Square, Golden Gate Park, and Union Square.  Since all tours are customized, we can include a cable car ride as well. Round-trip hotel pick up is included.

from$456

Private 2-Hour Alcatraz App Guided Tour (opens in a new tab)

55 1 h – 2 h

Embark on an exhilarating journey through history with our Alcatraz Highlights Tour! Step foot on the infamous island that once contained America's most notorious criminals and immerse yourself in the captivating tales of Alcatraz. Witness the chilling cells that housed Al Capone and George "Machine Gun" Kelly, as you explore the imposing cell blocks. Be captivated by the echoes of the past as you wander through the eerie corridors, and soak in the stunning panoramic views of the San Francisco skyline. Don't miss your chance to uncover the mysteries and legends of America's most infamous prison on our Alcatraz Highlights Tour - a thrilling adventure you won't ever forget! Don't worry about other people, this tour is completely tailored to you with the App! With our app, you can pause the tour, and check out the locations as long as you want! You can skip a stop you don't like, and you have all the best information about each stop at your fingertips.

from$94.99

Alcatraz Night Tour with SF Bay Cruise (opens in a new tab)

9 4 h – 5 h

Experience the eerie ambiance of Alcatraz Island at night with an audio-guided tour, including a San Francisco Bay sightseeing cruise at your convenience. Board the ferry for an exclusive night tour with live narration and a unique "around the island" route. See the Golden Gate Bridge silhouette at sunset, join a cell door demonstration, and hear captivating stories of former residents. Use an informative audio guide to explore Alcatraz's haunting history in multiple languages. Visit exhibits detailing the island's compelling past. Also, enjoy an audio-narrated Bay sightseeing cruise on a comfortable boat with indoor and outdoor seating, passing landmarks like the Golden Gate Bridge and Bay Bridge. Please note: If you plan to take both tours on the same day, you must take the Bay Cruise before your Alcatraz tour. Otherwise, the Bay Cruise may be taken any other time or day according to the schedule. The Alcatraz Night tour is not available Sundays and Mondays.

from$159

Carmel, Monterey and Big Sur Tour Private Tour from San Francisco (opens in a new tab)

27 10 h

Discover the natural beauty of California at your own pace on a private 10-hour scenic tour of Carmel, Monterey and Big Sur from San Francisco. Journey along the 17-Mile Drive, see the Big Sur Bixby Creek Bridge, go to Poit Lobos State Reserve and more. See the sights you want to see on a tour exclusive to you.

from$1,025

Inside Alcatraz and Two Hour Bike Rental Same Day (opens in a new tab)

113 1 h – 4 h

Save money when we assign your Alcatraz time. This package combines a trip to Alcatraz with standard option of a two hour SAME DAY bike rental. Options for four hours or all business day San Francisco bike rental are also available for upcharge through the bike company. You will be assigned by us a random Alcatraz ferry boat time to go inside the Alcatraz cellhouse with audio tour of the grounds. We will also issue a bike rental voucher. You do not pick the order of the two tours. Once your Alcatraz time is sent you will then book your bike voucher and choose a time slot that does not conflict with your Alcatraz. Some days will be morning Alcatraz and bike to follow. Some days will be issued bikes first then Alcatraz in afternoon. Your same day bike rental voucher is for two hours of "NON MOTORIZED" classic self guided bike rental departing from Fisherman's Wharf. You can upgrade to electric bike for additional fees. Bike vouchers expire on your Alcatraz date.

from$74.99

Official Alcatraz Tour with Golden Gate Bridge Bay Cruise (opens in a new tab)

10 3 h – 5 h

The ultimate San Francisco Bay tour with visits to both the Alcatraz Island prison and the Golden Gate Bridge! This tour gets you to both inside the Alcatraz Island and around it for the ultimate views of the world famous prison site. As an added bonus, we have included a voucher of a 60-minutes Golden Gate Bridge Bay Cruise that will take you under the Golden Gate Bridge and around the Alcatraz Island so you can get to see both the best of San Francisco's attraction sites! What's better? You will have the flexibility to do the Bay Cruise at any available time on any day! Note: The time you choose during booking is the Alcatraz tour departure time. The official Alcatraz tour is self-guided with an audio tour and it usually lasts about 2-3 hours. You can take any returning ferry (runs every 30 minutes) back to the Pier once finished.

from$148

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