Cultural & Theme Tours in Seoul

Best of Seoul Shopping Tour (opens in a new tab)

24 8 h

Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional Namdaemun Market to the popular Myeongdong district, you'll have your fill of clothes, accessories, cosmetics, shoes, housewares, electronics and more. Your guide knows each location well and can help you find the shops that are most suited to your interests and budget. Lunch is included.

Family Day In Seoul With A Local: Private & Personalized (opens in a new tab)

3 4 h

Exploring Seoul with young children calls for a different approach to sightseeing. Rather than rushing from one landmark to the next, this private experience is thoughtfully designed around your family's pace, balancing iconic sights with places where children can play, explore, and stay engaged. Along the way, your knowledgeable local host shares stories, local insights, and recommendations that help both parents and children connect with the city in a meaningful way. Before your experience, you'll complete a short online Personalization Form so we can match you with a like-minded host. Together, you'll shape a flexible itinerary based on your children's ages, interests, energy levels, and your family's travel style, allowing the day to evolve naturally as you explore.

Free cancellation

Afternoon Half Day Seoul City Tour, visit Queen's dorm (opens in a new tab)

12 4 h

- Dive into Korean history with an afternoon tour focused on key landmarks. - Uncover the allure of Changdeok Palace, a stunning UNESCO World Heritage Site. - Immerse yourself in the vibrant atmosphere of Insadong, a treasure trove of antique shops. - Engage with the local culture at Namdaemun Market, interacting with friendly vendors. - Indulge in mouthwatering local cuisine while exploring the bustling market alleys. Discover the essence of Seoul on this unique tour, centered around the captivating keywords of history, Changdeok Palace, Insadong, and Namdaemun Market. Immerse yourself in the rich heritage, art, and flavors of Korea, creating lasting memories of your time in Seoul. Hotel(Seoul) → Changdeok Palace (Bukchon Hanok Village on Monday) → Insadong → Ginseng Center → Namdaemun Market → Hotel(Seoul)

Best of Seoul Private Tour (opens in a new tab)

8 h

Experience Seoul in comfort on a private, fully personalised sightseeing ride. With your English-speaking Welcome Driver, you choose which sites to visit, how long to stay, and whether to follow the suggested route or create your own. Your driver is a friendly local with excellent city knowledge, sharing insights and stories without the pressure of strict schedules or crowded tours. Explore Gyeongbokgung Palace, its grand gates, courtyards, and the royal guard ceremony. Wander through Bukchon Hanok Village with historic alleys and traditional houses, then visit Insadong or Gwangjang Market for crafts, souvenirs, and authentic Korean street food. Enjoy panoramic views from Namsan / N Seoul Tower, stroll modern districts with sleek skyscrapers and trendy cafés, or relax along the river. Fully customizable, this private, door-to-door ride offers a seamless, stress-free way to experience Seoul’s history, culture, and modern energy at your own pace.

Free cancellation

Cinematic Hanbok Photoshoot at Seoul Gyeongbokgung (opens in a new tab)

92 1 h

★ SHARED GROUP PHOTOSHOOT Join other travelers for a 1-hour session, with individual portraits and photos of your own party taken in turn. Priced per person. Book all participants: 3 guests = quantity 3. Infants and children count as participants and pay the adult rate. We add photographers as needed for the group size. The hour is shared, not per person. ★ PRIVATE PHOTOSHOOT Exclusive to your own party of 1–6 guests, including infants and children. Select quantity 1: one package covers your whole party. Ideal for families and groups of 4–6 seeking privacy. ★ BEFORE YOU ARRIVE Photoshoot only. Hanbok rental, hairstyling and makeup are excluded. Arrive wearing hanbok; allow at least 1 hour at the rental shop beforehand. Shared guests more than 5 minutes late cannot join.

Seoul Day Tour: Gyeongbokgung Palace, Bukchon, Gwangjang Market (opens in a new tab)

9 4 h – 12 h

Discover the best of Seoul in one day with a flexible tour combining walking and transportation. Choose from curated routes featuring royal palaces, hanok villages, scenic parks, and local markets. Fans of K-Pop Demon Hunters may recognize filming spots for Rumi & Jinu’s story, making this tour ideal for travelers seeking both culture and cinematic scenery. This tour involves long walks and may include uphill or uneven terrain. Please assess your fitness level and wear comfortable shoes. ️Choose 1 of 4 options: A. Gyeongbokgung Palace & Bukchon Hanok Village – Dive into Korea’s royal and architectural heritage. B. Gwangjang Market & Naksan Park & Eungbongsan – Enjoy authentic street food. and city night views C. Gyeongbokgung, Bukchon & Gwangjang Market – A perfect blend of culture and traditional food D. Gyeongbokgung, Bukchon, Gwangjang Market, Naksan Park, Eungbongsan – The full Seoul experience in one day. Small-group tour. Duration: 4–12 hours depending on route

Free cancellation

Korean Folk Village Afternoon Tour from Seoul (opens in a new tab)

27 4 h

Visit the Korean Folk Village on this afternoon half-day trip from Seoul. The village, located an hour away from Seoul in Yongin, houses many ancient artifacts of Korean culture. Explore the village with your your guide, get taken back in time to ancient Korea and learn about Korean culture on this fascinating tour.

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace (opens in a new tab)

177 8 h 30 min

Spend a full day discovering the beautiful architecture and landscape of Seoul while learning about its history, culture and traditions. With your guide, visit two grand palaces, including UNESCO World Heritage-listed Changdeokgung Palace; learn about traditional lifestyles at a museum; and explore bustling local markets by foot.

BTS Filming Locations and Gangneung Day Tour from Seoul (opens in a new tab)

12 h

NOTICE: From December 2026, Hongdae meeting/drop off point will be changed to near exit 5 of Hongik University station, Airport Railroad Line. BTS Gangneung All-Season Tour Itinerary: 11:00 Visit Daegwallyeong Samyang Ranch 13:00 Lunch (Self-expense) 14:45 Jumunjin BTS Bus Stop 16:15 Neungpadae 19:30 Drop-off 8 mins walk from Hongik University station Visit BTS filming locations in Gangneung on this 12-hour day tour from Seoul. Stops include the Jumunjin BTS Bus Stop, Daegwallyeong Samyang Ranch, and Neungpadae. Operated by a KTO-certified licensed Korean tourism agency, this BTS-themed Gangneung tour includes BTS photo spots and East Coast attractions in one day.

Free cancellation

Private Tour: Gangnam Style Tour (opens in a new tab)

6 7 h

If you're K-pop fans and you want to walk on the path of your favorite stars, then this tour is made for you. Come and discover the "Hallyu" also known as "the Korean wave". Take a walk around the famous Gangnam neighborhood and its underground shopping mall, also take photos at the Statue of Gangnam Style, this is a new landmark of Gangnam. Enjoy the fashionable and artistic street of Garosu-gil with its cute coffee shops and designer stores. Discover your idols' favorite places, including the SM Town COEX Artium.

Seoul: Hair Consultation, Makeover, or Head Spa Treatment (opens in a new tab)

2 1 h

Choose the experience that suits you best and let us help you discover a new side of yourself. If you’re ready for a change in appearance, opt for the Style Consulting & Makeover option. Enjoy a complete analysis of your body shape, facial features, hairstyle, and personal color to reveal the style that fits you best. Guided by professional consultants, gain insights into your unique beauty profile and then enjoy a transformation with trendy Korean-inspired cuts, perms, or coloring to match your new look. On the other hand, if what you need is to unwind and recharge, choose the Head Spa treatment. With AI scalp diagnosis, soothing massage, aromatherapy, and advanced red light therapy, you’ll learn more about your scalp health while enjoying deep relaxation. Whether you choose a makeover or a spa session, each experience is crafted to leave you feeling more confident, refreshed, and radiant—inside and out.

Free cancellation

Full Day Private Tour DMZ (The 3rd Tunnel) & Suspension Bridge (opens in a new tab)

32 7 h – 8 h

You can travel privately with only your family or friends. Our first destination is Imjingak Pyeonghoa-Nuri Park, It is Korea's representative unification tourist site. After spending some time there, we will begin our DMZ tour. There are 3 main destinations for DMZ tour. First, we will go to the 3rd Tunnel which was made by North Korea and we will stay there for about 1 hour and 10 minutes. Second, we’ll go to Dora observatory where we can see the view of North Korea. Finally, we will visit Unification Village where you can buy DMZ souvenirs. You can understand the history of the division of Korea through the DMZ tour. After the DMZ tour, we will guide you to the Gamak Mountain Chulleong Suspension Bridge. You can see the beauty of nature at Gamaksan Mountain and experience the uniqueness of the Suspension Bridge. *The DMZ tour schedule may change to another location due to sudden weather deterioration or military operations.

Free cancellation

Korean Folk Village Half-day Private Tour from Seoul (opens in a new tab)

14 5 h

On this afternoon half-day tour, you will visit Korean Folk Village to enjoy lifestyle of Joseon dynasty among 270 famously historic houses which have appeared in many traditional soap operas. You can experience how they actually lived in Joseon dynasty and before. You can have a chance for fun with activities like traditional “Tal-chum” (performance with wearing masks) and traditional plays. While visiting the village, you can see the traditional craftsmen with pottery, blacksmiths and traditional clothes. Also there are attractions for kids and adults such as Korean traditional soap operas to enjoy the afternoon.

Afternoon Seoul: Hanok Vibes, Netflix Street Food & N Seoul Tower (opens in a new tab)

35 4 h

Spend an unforgettable afternoon exploring Seoul’s most iconic cultural and K-drama-inspired spots. Begin at Gwangjang Market, a street food paradise featured in Netflix’s Street Food: Asia, loved by BTS and Gordon Ramsay — where you can taste famous snacks like mayak gimbap and mungbean pancakes. Step back in time at Namsan Hanok Village, a tranquil cluster of traditional Korean homes once inhabited by nobility. Then ride up to N Seoul Tower, the city’s beloved skyline icon and a filming location for dramas like My Love from the Star and Itaewon Class. This half-day tour is perfect for food lovers, K-drama fans, and anyone seeking a unique afternoon blend of history, culture, and Instagram-worthy views. Hotel (In Seoul) → Gwangjang Traditional Market → Namsan Hanok Village → N Seoul Tower → Hotel (In Seoul)

Day Trip to Yongin Daejanggeum and Korean Folk Village from Seoul (opens in a new tab)

9 9 h

If you are a fan of K Drama, you shouldn't miss the chance to join this tour. We will visit to Yoingin Dramia which is an outdoor film setting place. Since 2005, Numerous drama was filmed in Yongin Drama especially for Korean historical drama such as 'Ju mong', 'Jang yeong sil', and etc. As Yongin Dramia was made especially for historical drama you might think you are in Korean history era. After sightseeing here, you will have lunch and head to Korean Folk Village which is in Yongin area as well. In Korean Folk Village, unlike Yongin Dramia you can experience the real life of Korean traditional life and culture. Also there are many activities you can participate to experience the real life of Korean people in past. After experiencing these amazing tours, you will be back to Seoul Hotel and drop by Duty free center.

Korea Show : Music Drama [The Second Chance Convenience Store] (opens in a new tab)

1 h 40 min

A story focusing on the hidden aspects of our lives and the world. Experience Kim Ho-yeon’s bestselling novel, Second Chance Convenience Store, as a live performance. The novel Second Chance Convenience Store, which has sold over one million copies, has been reborn as a musical drama! A proven original novel published in response to the enthusiastic requests of readers. A vibrant production has been created through the harmonious blend of songs and stage design that beautifully capture the emotions of the original work, along with the outstanding acting of the cast. Subtitles are available in English, Chinese, and Japanese. Foreign language subtitles are available only when purchasing through this booking platform (for foreigners only).

DMZ 2nd Tunnel, Pocheon Sky Bridge & Waterfall Tour from Seoul (opens in a new tab)

99 11 h – 13 h

The 2nd Tunnel was discovered in an area 13km north of Cheorwon within the DMZ on March 19, 1975. As arch of rocks, it has 2.1m width, 2m height, 3.5km length and located between 50 and 160m (160 and 520ft) below ground. About 30,000 armed troops could infiltrate through the tunnel in an hour with vehicles, artillery pieces, and even tanks. It's Available to explore 500m length of the tunnel for now and accessible to nearest Southern limit line. Possible to watch lush greenery near Guard Posts and General Out Posts of South Korea versus Guard Posts, Naktagoji, and Kim Ilsung goji of North Korea. The granites, formed in 110 milion years ago, was covered by basalt lava flow and eroded after made asymmetrical natural views of Hantan River Able to feel dazzling and beauty by walking through 30 and 40m heights cliffside path which surrounded by Columnar jointing, UNESCO Global Geopark that has length of 3.6km and width 1.5m. At least 2 people are required activity to take place.

Free cancellation

Seoul Jongno 3 Ga and Ikseon Dong Tour with Street Food (opens in a new tab)

1 2 h 30 min

Enjoy everything from souvenirs and retro arcades to classic Korean street food — all in one fun-packed tour! Join a local guide and experience ordering your own food at a traditional Pocha (Outdoor street food tent). Sit down with others and soak in the lively, local vibe of Jongno! Ikseon-dong Tour [for souvenir & shopping] -Trendy clothing and accessories -Traditional souvenirs & unique Korean gift shops -Retro arcade featured in Squid Game Jongno Pocha Street -Outdoor street food tents (Pocha) -Classic Korean snacks like tteokbokki[rice cake with chili sauce], sundae[Korean style sausage], and more

Free cancellation

Gangnam Glow: Skincare, Nature & Local Walk (opens in a new tab)

1 3 h – 4 h

Enjoy a relaxing walk along Yangjaecheon, admire the beautiful Metasequoia Road, explore traditional alleys around Kukkiwon, and capture memorable photos at the iconic Gangnam Style photo zone. No visit to Gangnam is complete without experiencing Korea's renowned beauty culture! We strongly recommend adding a professional K-Beauty facial treatment to your tour. It's a wonderful opportunity to relax, experience Korean skincare firsthand, and make your Seoul visit even more special. A basic facial treatment is available for USD 45–50 per person, including tax. Guests interested in a more intensive facial massage or treatment can ask the provider about available options and additional costs. Whether you love nature, local culture, shopping, or beauty experiences, this tour combines the best of local Gangnam with a memorable introduction to K-Beauty.

Free cancellation

Customizable Private Guided Seoul Tour (Optional Incheon Layover) (opens in a new tab)

38 8 h – 11 h

[Designed by a Professional Tour Guide] This itinerary is created by an active tour guide who knows the real situation on the ground. It’s designed to give you a full and well-paced experience. [Optional Incheon Layover] ㆍFor travelers starting or ending their tour at Incheon Airport or Incheon Port, we offer pickup and drop-off service. ㆍAfter making the reservation, you can arrange the meeting time and place with your guide. [Incheon Airport - Luggage] ㆍWithout luggage: Up to 9 passengers ㆍWith luggage: Up to 6 passengers + 4 suitcases (24 inches each) ㆍFor groups of more than 5 passengers, please contact us before making a reservation [Additional Info] ㆍTour guide : Kind, friendly, passionate, and always ready to help ㆍPrivate vehicle : Van or SUV (Vehicle will be arranged according to local availability and group size) ㆍPrivate tour: Your group only – no other participants will join ㆍFlexible itinerary : You can customize it to any location you want

Private tourFree cancellation