Skip to content
WorldToursList
My Plans (0)

Cultural & Theme Tours in London

Live prices, traveller ratings and availability. London guide

3,100 tours & activities

London Attraction Pass with Tower, Harry Potter, Eye & Cruise (opens in a new tab)

1 day – 30 days

Take control of your London adventure with the London Flex Pass. Choose 2 to 7 attractions from a portfolio of 21+ top sights, including iconic landmarks like the Tower of London, Kensington Palace, and the London Eye, as well as must-see experiences like the Harry Potter Walking Tour and Madame Tussauds London. The Flex Pass is perfect for travelers who don’t want to see everything—but want to see the right things. Each pass holder can pick different attractions, making it ideal for families, friends, or groups with varied interests. With 30-day validity from first use, you have the freedom to plan your sightseeing at your own pace. The digital pass makes planning simple: reserve high-demand attractions in advance or enjoy spontaneous visits to others. Experience London your way—flexible, stress-free, and tailored to your interests.

from$79.35

Harry Potter Tour in London (opens in a new tab)

9 4 h

Are you ready to immerse yourself in the magical world of Harry Potter in London? Throughout our journey, we will dive into a fun quiz, a quiz show that will not only provide us with entertainment, but also reveal fascinating anecdotes related to the Harry Potter saga. This game will not only make our subway journey more enjoyable, but also prepare us for the next stop on our itinerary: Leadenhall Market, an iconic market that served as a setting for some scenes recreating Diagon Alley. In "Harry Potter and the Philosopher's Stone", this place is where the young magician heads to acquire his magic wand. In addition to its importance in history, Diagon Alley is also home to a famous pub among magicians known as "The Squirting Cauldron". Get ready to discover more magical secrets at our next destination!

from$34.06

Duxford IWM Airfield WW2 Private Car Trip London Hotel Pickup (opens in a new tab)

23 6 h

Private, personalised Duxford experiences from London, with 5-star reviews and a Viator Badge of Excellence. A day enthusiasts and the people travelling with them can enjoy together. Getting here alone can be tiring and complicated. Relax in your private car with host; we handle the journey and help you make the most of Duxford. This living historic airfield feels like a 1930s village. Wander among British, American and other aircraft that stood together. Spitfires may roar overhead. Explore the Battle of Britain and WWII, plus the American Air Museum, one of the best collections outside the US. Step aboard the Concorde. See more. Miss less. Stay as long as you like. We'll show you the best aircraft and hidden details, then give you freedom to explore. Includes fees, taxes and road charges. Tickets at face value as your agent. Contact us and see other enthusiast trips with iconic Aircraft at The Tank Museum and RAF London Museum.

from$334

Private E-Bike Cycling Tour Destination London (opens in a new tab)

8 4 h

Embark on a unique cycling e bike journey through London, taking in the southern riverside, beautiful parks, busy shopping districts and historic museums. These are the things which make London one of the best destinations on Earth, we have nicknamed the tour: Destination London. It is our first tour especially designed for the use of e-bikes. Winding our way through South London neighbourhoods like Little Portugal, and the new American Embassy district before crossing the river to Kensington and Chelsea London's poshest district. We will not be on our bikes all the time stopping at Battersea Power Station London's newest and most visited attraction. Cycling in the Royal Parks with the knowledge the operator has been approved and licenced by the Royal Parks. This tour is designed to blow you away, to show you London that you never knew, it also includes more than a couple of Londons top attractions that you should never miss.

from$443

Iconic London Portraits Tour with Expert Local Photographer (opens in a new tab)

15 1 h

Personalized Experience: Perfect for couples, engagements, weddings, elopements, pre-weddings, families, proposals, groups, and individuals. Expert Guidance: Our experienced photographers provide tips and direction to help you look your best. Flexible Locations & Timing: While we love shooting at iconic spots like the London Eye and Big Ben, we can customize locations and timings to suit your preferences. Just let us know in advance! Fun & Memorable: We aim to make this a fun and memorable experience for you and your loved ones. Book Your Session Today! Secure your spot and let us create stunning memories of your London adventure. Contact us for special requests or extended sessions.

from$129

Private London Photoshoot (opens in a new tab)

5 1 h 30 min

During this private photo shoot we will explore the most scenic locations and take creative portraits of you experiencing the amazing city of London. If you are an individual, couple, a family or group of friends, the photos will be a fun reminder of your trip to London for many years. An experienced professional photographer will take photos of you from all the best angles and in natural poses. During the 1.5 hours shoot you will visit the most iconic sites of London, Westminster Cathedral, the Houses of Parliament, the London Eye and Horse Guards Arch. The 2.5 hours shoot will also include Buckingham Palace, Trafalgar Square and Piccadilly Circus. (Alternatively, there is an option to choose The Tower of London, Tower Bridge and St Pauls Cathedral as the locations for the 1.5 hours photo shoot). (There is the option to choose Westminster Cathedral, the Houses of Parliament, the London Eye, the Tower of London and Tower Bridge on the 2.5 hour shoot).

from$133

From London: Shakespeare's Stratford-upon-Avon Day Trip by Coach (opens in a new tab)

364 10 h 30 min

Explore Stratford-upon-Avon on a relaxing day trip from London. Visit Shakespeare’s Birthplace, Anne Hathaway’s Cottage, and Shakespeare’s New Place with the freedom to explore at your own pace. Highlights: • Discover Stratford-upon-Avon, the historic market town and birthplace of William Shakespeare • Step into Shakespeare’s world as you visit his family homes • Enjoy entry to Shakespeare’s Birthplace, Anne Hathaway’s Cottage, and Shakespeare’s New Place • Free time in Stratford-upon-Avon to explore the town or stroll along the River Avon • Travel in comfort aboard a luxury, air-conditioned coach with return transport from London

from$94.01

Mamma Mia The Musical with Two Course Pre Theatre Meal (opens in a new tab)

3 5 h

Enjoy a flawless, effortlessly delightful evening beginning with a delicious two course meal at The Coal Hole on the Strand, a traditional Victorian pub known for its rich theatrical history and classic British comfort dishes, including its much loved fish and chips. It is the perfect spot to relax before heading into the heart of the West End. After dinner, make your way to the Novello Theatre for the feel good sensation MAMMA MIA. Set on a sun drenched Greek island and brought to life through ABBA’s timeless hits, this heartwarming story of love, laughter and friendship has captured audiences around the world. With excellent seats in the Stalls or Dress Circle, this unforgettable experience takes care of your entire night in the West End, from inviting dining to world class entertainment. Whatever your age, you are guaranteed to have the time of your life.

from$125

London Transport Museum One Day Ticket (opens in a new tab)

435 2 h

Our Museum is located in the heart of Covent Garden and is an award-winning day out for the whole family. Packed full of iconic red London buses, heritage Tube trains and black cabs, the Museum tells the story of how London has been shaped by its transport system over the past 220 years, starting from 18th-century horse-drawn buses to its pioneering underground railway. Families will love getting hands-on with many of the Museum's interactive games and play areas - under 5s will love exploring the All Aboard play zone and in the Future Engineers gallery, you can take to the driver's seat and drive an Elizabeth Line train. Visitors will be able to see vintage posters up-close and learn about iconic pieces of design including the Tube map and the world-renowned roundel or bullseye. Discover our permanent gallery dedicated to commercial poster art and design. See more than 100 poster artworks and posters, and explore the poster-making process in our exhibition How to Make a Poster.

from$36.79

Guided Tour of the National Gallery Masterpieces Unveiled (opens in a new tab)

17 1 h 20 min

Delve into the artistic brilliance of the National Gallery, where over 700 years of Western painting come alive. Situated in London's Trafalgar Square, this guided tour showcases masterpieces including Van Gogh's vibrant Sunflowers, Monet's Impressionist marvels, and da Vinci's enigmatic Virgin of the Rocks. An expert guide leads you through the evolution of art from the Renaissance to Romanticism, revealing how artists like Rembrandt and Turner captured human emotion and nature's beauty. Perfect for art enthusiasts and newcomers alike, this enriching experience offers insights into iconic works and the stories behind them. - Explore over 700 years of art history in one iconic location - See masterpieces by Van Gogh, Monet, da Vinci, and more - Learn about the evolution of artistic styles with an expert guide - Ideal for all levels of art appreciation, from novice to connoisseur

from$27.25

Arsenal Football Walking Tour with TV Producer and Lifelong Fan (opens in a new tab)

2 1 h 30 min

For 50 years, Arsenal has been the soundtrack to my life, dominating my moods, family-life and bank balance. As an Emmy and BAFTA nominated TV producer and lifelong Arsenal fan, I’ve spent decades capturing great stories. On this independent, fan-led tour, you’ll hear the unfiltered narratives they leave off the official stadium tour. As we walk from the iconic Art Deco facade of old Highbury to the modern steps of the Emirates, I'll talk you through the intense fan rivalries, the deep community spirit and how Arsenal has transformed from a local working-class club into a global phenomenon. It's a 90-minute, funny and personal walking tour about football, community and the unforgettable moments we share with those we love. If you’re visiting London and want to uncover the incredible history behind the reigning Premier League Champions, come walk the streets of N5 with me. Please note, my tour doesn't go inside the stadium, but should you wish to, you can book through the club.

from$27.25

The London Landmarks, 3.5 hour Afternoon tour (opens in a new tab)

227 3 h 30 min

Come along for the ultimate London experience! Together we'll visit some of the worlds most famous buildings and iconic places. A great day out for anyone who likes to be outdoors and want to know more about this amazing City. So even if you're a born and bred Londoner or a visitor our dedicated and well experienced guides will give you a really good time and love to share their great wealth of interesting facts and quirky stories.

from$53.14

Explore the Tate Britain with a Self Guided Tour (opens in a new tab)

2 1 h – 2 h

We're like a museum tour, but fun. We tell the stories you won't find on the wall labels. What You Get Access to a mobile app that guides you through the museum and makes the most of your visit. You'll have access to all of the following tours: Highlights (1 hr): The TEN essentials Grand Tour (2 hrs): Icons + hidden gems Plain Strange (1 hr): The weirdest paintings at the Tate Pre-Raphs (1 hr): The top Pre-Raphaelite paintings Who Is This For? For the 99% of us who aren't art historians. We focus on the juicy stories rather than the brushstrokes and colour palettes. Why Us? Other apps are generic, copy-pasted from Wikipedia. Our tours are written by actual humans who know how to tell a good story. Think of us as visiting a museum with your most knowledgeable friend, or a sold-out-for-months tour guide, minus the hefty price tag.

from$13.61

Doctor Who TV Locations Tour of London (opens in a new tab)

191 2 h 30 min

See the sci-fi sights of London on a 2.5-hour Doctor Who’ TV locations tour, led by a local guide. While exploring central London neighborhoods such as Borough and the Southbank, listen to anecdotes and stories about the ever-popular series and, of course, about the Doctor himself! See Shakespeare’s Globe Theatre alongside with other top London attractions used as filming sites.

from$34.06

London Soho Rock and Roll Pub Tour with Guide (opens in a new tab)

1 3 h

Begin by meeting your guide at the world-famous Piccadilly Circus. After a brief introduction, set off on your adventure into the buzzing Soho area. Visit four different pubs and be regaled with hilarious stories about Soho legends such as The Beatles, The Rolling Stones, Marilyn Monroe, Jimi Hendrix, and even Mozart. Visit boozers where the likes of David Bowie, John Lennon, and Elton John used to frequent. See where Jimi Hendrix played his first and last gigs in London. You can also purchase drinks in each pub as you rub shoulders with the locals. Between the pubs and all of the famous locations you visit, hear tales of influential characters and the history of the area. From the renowned 'Windmill Girls' of the adult entertainment industry to the bar brawls of The Who and The Sex Pistols, no stone will be left unturned. Enjoy plenty of photo opportunities too as you explore lots of hidden alleyways and side streets that lead to off-the-beaten-track locations.

from$80.39

Interactive Jack the Ripper Night Walk: London's Murder Mystery (opens in a new tab)

309 2 h 30 min

Go back in time to the foggy streets of Victorian London to solve the greatest mystery of all time: Who was Jack the Ripper? We know we know—there are a million and one Jack the Ripper experiences across the city, but we promise there’s only one like ours. Our victim-centric Jack the Ripper Walking Tour is an interactive experience that focuses on the lives and stories of the Ripper's victims. Armed with a detective pack, you and a group of fellow “investigators” will stroll the same paths that this notorious killer once stalked and visit the real murder locations where victims met their chilling fate. This isn't just a venture into the sinister history of London, but an invitation to explore the enduring mysteries of Jack the Ripper and the hardships of the women who fell victim to him. Join us for this memorable and eerie excursion…if you dare.

from$21.57

See 40+ London Sights Tour – Fun Local Guide (opens in a new tab)

1 5 h

This is a fun London walking tour where you will see the top 40 London Sights! You'll visit three of London’s best known areas : Westminster, The London Bridge neighbourhood (a.k.a The Southbank) & The Square Mile (Roman London & the Financial District) We start in Green Park & head to Westminster. Sights include Buckingham Palace, Trafalgar Square, Downing Street, Westminster Abbey, Big Ben, Parliament Square, the Houses of Parliament and many more We then go to the London Bridge area. Sights include Shakespeare’s Globe Theatre, The Shard, HMS Belfast, Tower Bridge, London Bridge and The Tate Modern We will take a break at London Bridge (food not included) before crossing Tower Bridge where we will show you the 2000 year old Roman Wall, The Bank of England, The Tower of London & the oldest financial centre in the world : the Square Mile NOTE: Changing of the Guard takes place daily in June & July, otherwise only on Mondays, Wednesdays, Fridays and Sundays. 10am tour only.

from$102

Hidden Tube Walking Tour of Green Park Station (opens in a new tab)

40 1 h 20 min

What to expect on this tour: Explore a Forgotten Station that Hides Within a Station - Journey deep underground and explore the early 20th century former passageways and lift landings from the days of Dover Street station which were last seen by the travelling public in the 1930s. Fascinating wartime stories - Hear how Dover Street played a pivotal role during the Second World War, offering a place for the London Transport Executive Board to safely meet during air raids and helping ensure that the Underground’s operations continued to run. Witness the last 50 years of Evolution of the Underground Network Hear how in the 1960s and 1970s, Green Park expanded to accommodate two post-war lines, the Victoria and Jubilee lines. Uncover Secret Spaces - Step into the impressive large ventilation tunnels that hide behind the platforms. Peer down on the Tube trains through a secret ventilation shaft and get a unique view that is normally closed to the public on the stations’ platforms.

from$63.36

Private Guided Tour of the National Gallery - Fast Track Ticket (opens in a new tab)

58 2 h

Forget about big groups of strangers or running after a guide with a tight schedule leading a big group. Treat your family, your friends, your partner or just yourself with this PRIVATE tour. The tour guide will adapt the approach to your needs, for example depending if you have kids or just adults. Explore the National Gallery with an expert guide. Appreciate the works of the great painters, discover how art has evolved over the centuries. From Renaissance, to Northern Renaissance, to Vedutisti, to Romanticism, Impressionism and Post-Impressionism artists. Let your guide share all the secrets behind every painting, the techniques, and the symbols. You will masterpieces by the most famous painters like, but not limited to, Leonardo Da Vinci, Raphael, Michelangelo, Van Eyck, Holbein, Botticelli, Caravaggio, Turner, Constable, Monet, Van Gogh, Seurat. This is a tour of the permanent collection, temporary exhibitions are not included.

from$191

Hamilton Tickets - Victoria Palace Theatre, London (opens in a new tab)

2 h 45 min

A cultural phenomenon, Hamilton tells the story of Alexander Hamilton, America's Founding Father, through an innovative blend of hip-hop, jazz, and R&B. This award-winning musical, featuring a cast of diverse talent, delves into Hamilton's journey from an immigrant to a pivotal figure in American history, all while celebrating the spirit of revolution. With its compelling narrative and dynamic score, it captivates audiences at the Victoria Palace Theatre. A must-see for history enthusiasts and musical lovers alike, Hamilton continues to redefine the theatrical landscape. * One of London’s most in-demand tickets – a theatre experience you’ll never forget. * An absolute must-see for musical lovers and first-time West End visitors alike. * Enjoy show-stopping performances and an award-winning score in a spectacular setting. * Experience the global phenomenon that blends history, hip-hop, and theatrical brilliance. * Learn the epic story of America’s founding fathers like never before

from$34.06

Prices and availability are confirmed with our booking partner. We may earn a commission if you book, at no extra cost to you.

More ways to book in London

Other tickets and tours for the same sights

Prices and availability are confirmed with our booking partner. We may earn a commission if you book, at no extra cost to you.